Join me for a behind the scenes look of a branding session with Karen Davis of Davis Raines Design. All LVP branding sessions begin with a consultation which is part business coaching, part soul searching.
Get ready, because together we get to the heart of WHY you do what you do so we can share that effectively and clearly with your ideal clients or audience.
Then we start to plan your session, talk about locations, and schedule a wardrobe consultation.
Look for natural light, color and backgrounds.
For Karen’s photo shoot we were lucky enough to use the beautiful home of a client. This was a perfect representation of “her at work” in a finished space! Karen collaborated with an amazing team on this custom build in Litchfield County, CT. Her tasteful and personal interior designs were featured in New England Home Magazine. I’m obsessed with home renovations and interior design and this house is a dream home!
A shout out to the rest of the team on this project…
Architecture: Reese Owens, Halper Owens Architects
Builder: Chris Washington, C&L Restoration
Barn Builder: Edwin Cady, East Coast Barn Builders
What to wear…
Well before our photo shoot we get together, either in person or via FaceTime, and go through your closet! It’s like a girls day and fashion show - it’s so much fun! The goal is to find at least three outfits that suit your personality, your brand, and you feel fantastic wearing. You might have to go shopping if we don’t find just the right options but an excuse to buy new clothes that you look amazing in? You’re welcome!
Styled photos of you at work
with props & tools of your trade.
Staging and styling photos of you behind the scenes doing what you do is one of my favorite parts of a personal branding session, and the biggest element that makes a branding session different from a traditional headshot photo session. Here we think about how to be story tellers and help your ideal client feel like they’re right there with you. For Karen’s session we invited some friends to pose as clients to recreate a design consultation. She brought architectural plans, color swatches, fabric swatches and we used multiple locations throughout the house so she’d have a great variety of images for her website, future emails, marketing materials and Facebook, Instagram and Pinterest posts.
Congratulations to Karen Davis for her recent induction as the new President of ASID (American Society of Interior Designers) Connecticut Chapter. In addition to having wonderful portraits of herself and her at work for her website, she also has high quality headshots so she can easily show up on social media and professionally announce news like her new role as President for ASID, for press and for speaking engagements. They immediately set her apart.